This is the very first website that I started, but the second to go live. It's purpose is

1. To attract business, from people who would never visit our physical store, by having a catalogue.
2. To help customers make more informed decisions through listing our services and providing a gallery of completed work.
   This research also helps shorten the sales time of customers coming into the physical shop.
3. To be a reference to staff eg, to answer questions like "What did that trophy look like that we made 3 years a go?" through the dynamic gallery.
4. To help customers through articles on subjects such as cleaning trophies.

The reason it's the second site to go live is that I wanted to develop my website and MySQL migration skills using a less critical website. Hence the development of my community site TM Wiki.

What I've learnt from this site is that being on the first page of google is gold! And that google likes descriptive pages more than it likes pages that look like lists. Google has consistently given better rankings to the articles and services pages of this site than it has to the catalogue. My colleagues and boss have referred to the site to remind them of jobs that we've done, and to send images to customers who want to see an example of our workmanship. It's always exciting to walk into work and have my boss come up to me waving a printed internet order and smiling broadly.